What is ToyWar?


In 1995, a group of artists purchased the internet domain name etoy.com. Two years later, 1997, an online toy store bought the domain name eToys.com.

Late in 1999, eToys.com chose to sue etoy.com for the use of the domain name. In an initial hearing, a judge in Los Angeles has sided with eToys.com and forced etoy.com to shut down its website, discontinue use of the name etoy.com, and prohibited the artists from selling their work in the United States. Apparently under pressure from eToys, Network Solutions put the entire domain etoy.com on hold, preventing the artists to communicate via email with the press and their fans.

Following a groundswell of support after the injunction was issued, in which dozens of protest sites were set up, more than a hundred articles critical of eToys were published, and thousands of angry letters were sent to eToys and the media, eToys has finally reacted. In press releases issued just after the Christmas shopping season ended, they claimed that they were never opposed to freedom of expression on the internet, that they want to peacefully co-exist with etoy.com, and that they would "no longer press the lawsuit." To date, etoy and their lawyer have not received a concrete proposal from eToys. No apology has been issued, the etoy.com domain is still blocked, the lawsuit has not been dropped, and etoy.com is out $50,000 in lawyer's fees.

Do you want the internet to become one giant shopping mall where free speech and artistic expression are tolerated only as long as they don't threaten corporate profits? If not, then now is the time to make your voice heard. Support the boycott of eToys. Write to your friends, alerting them of eToys' attempt to suppress internet art.

(thanks go to eviltoy.com )

ToyWar is WON!
Check out this site and see how web-browsing folks like you and me stood up for the rights of this little group of artists and got a big internet-based corporation to learn some lessons in manners, civility, and not bullying folks like us around!

what was the goal of TOYWAR.com?
in general:

1. to force the giant, eToys, to give up his lawsuit. Done!
2. to prove that online culture can generate massive impact. Done!
3. to document this historical battle. Done!
4. to avoid further attacks and similar lawsuits on the net. Something we still need to watch!

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This page updated: May 8th, 2003